My promotional dance team's name is The Diamond Dolls and we have been performing in the Richmond Va are since 2005. I just found out there ...

Question

My promotional dance team's name is The Diamond Dolls and we have been performing in the Richmond Va are since 2005. I just found out there are two exotic dancers calling themselves The Diamond Dolls. That is not good for our reputation. Is there anything I can do to get them to change their name. They established themselves January this year?

Answer

You likely have a common law trademark in the name in the Richmond area ( assuming you did not register the mark). If they are in the same area, you can bring suit to force them to stop using the name (if necessary - often a letter works to get them to stop).